Furthermore, nicotine was often used to keep women awake and alert, as well as physically attractive. In order to overcome the resistance, advertisers used fashionable, exotic, elite women in the advertisements to demonstrate the allure of cigarette smoking. Since lower-class women were often addicted, smoking had a negative opinion among elite women, and health problems were becoming more conspicuous. The freedom for women to smoke was an inevitable development of the culture of consumerism, which was connected to the acquisition of material goods and mass production.Īlthough the upper-middle-class women were featured in the advertisements, feminine modernity in print media was also directed at the modern middle-class women. During the Depression, these activities became more appealing to women when golf clubs were forced to allow female customers to maintain business. As a result, Lucky Strike campaigns incorporated fun-loving, sophisticated lifestyles by portraying golf, tennis, and yachting activities in the tobacco advertisements. The linking of women’s emancipation with an addictive product is deliberate.” Lucky Strike incorporated celebrities, and elitists to help promote the cigarettes by popularizing the image of a fashionable, upper class lady who, while smoking, still appeared stylish and respectable. Appeals to Western images to emancipated women are combined with the lure of the modern consumer lifestyle.
Indeed, Virginia Ernster states: “Although only the elite in the developing world can consume in a truly Western manner, cigarettes fulfill this promise in an inexpensive form. Advertisements aimed to appeal to the domestic lifestyle of women. Many ads featured a fashionable, thin, upper class Caucasian woman, sometimes holding a cigarette. Lucky Strike and Lucky Strike Original Silver are always at your disposal.īe happy -go lucky, be happy - smoke Lucky Strike cigarettes! You can purchase online Lucky Strike and Lucky Strike Original Silver cigarettes in our cigarettes shop with huge discounts.To further encourage smoking, advertisements used attractive debutants, singers, actresses, and women physicians to endorse cigarette products, but the main emphasis was on the fashion and elite status of the promoters. By means of our online discount tobacco items store you will be able to purchase your “luck” at shamelessly low price. Thus, if you are still eager to make your life luckier, then Lucky Strike is your lucky choice. So it wont be a trouble for you to recognize its smell from thousands of tobacco products smells. This characteristic feature adds to Lucky Strike brand uniqueness and originality. This is thanks to a special way of tobacco manufacturing that consists in application of the technology of toasting the tobacco instead of sun drying. Not only the name of Lucky Strike discount cigarettes captures smokers attention, but also its high-grade tobacco, fascinating flavor and charming aroma. Whether you decide to call it Social smoking, or try to label yourself only as a Party smoker, you will definitely appreciate the uniqueness of Lucky Strike cigarettes. Lucky Strike Cigarettes were the brand of choice of many famous people becoming utterly fashionable. The Lucky Strike logo was designed by Raymond Loewy - a well-known industrial designer who also created the logos of Shell and Coca Cola. Lucky Strike continues to have marketing and distribution support in many countries as a global drive brand and this is not going to be changed.
Lucky Strike combine full flavor aroma and pleasant mildness of each and every puff. No matter what you prefer to smoke from the Lucky Strike cigarettes product range - whatever cigarettes you choose, you will be rewarded with great and rich taste, with a pleasant and comfortable smoking process. If you prefer these cigarettes, then you are the lucky one.
The famous brand is often referred to as Luckies. Lucky Strike cigarettes means fine tobacco. This slogan gave their customers pride in the fact that they were being reassured that the cigarettes they were choosing to smoke were make from the finest tobacco around. The message -Lucky Strike means fine tobacco-, was put on each pack of cigarettes. The same year that the slogan Its Toasted became popular, another message was introduced. Because the tobacco was toasted, the finished cigarettes are said to have a distinct flavor associated with them that was uniquely all their own. This slogan was in reference to the fact that this tobacco was toasted dry, as opposed to sun-dried. One of the very first slogans associated with Lucky Strike cigarettes was Its Toasted.